Diana Lidzar: Permanent Makeup Studio Website

Diana Lidzar: Permanent Makeup Studio Website

UX/UI Design

Figma

Framer

Timeline: 2 weeks
Client: permanent makeup studio in Towson, Maryland
Role: UX/UI Designer & Framer Developer
Pages: 3
Research: 10 competitor websites analyzed

Timeline: 2 weeks
Client: permanent makeup studio in Towson, Maryland
Role: UX/UI Designer & Framer Developer
Pages: 3
Research: 10 competitor websites analyzed
Deliverables: UX research · Information Architecture · Wireframes · UI Design · Copywriting · Framer Development
Platform: Framer
Responsive: Desktop · Mobile

Deliverables: UX research · Information Architecture · Wireframes · UI Design · Copywriting · Framer Development
Platform: Framer
Responsive: Desktop · Mobile

Hero Section

The hero focuses on reducing hesitation and guiding users toward booking. The headline sells the outcome rather than the procedure, while a real in-progress treatment photo builds trust and sets expectations. A clear visual hierarchy prioritizes the primary booking CTA, with a secondary option for users who prefer to explore first. Client ratings and review count provide immediate social proof to reinforce credibility.

Services Section

Instead of overwhelming users with every service, the homepage features a curated selection focused on decision-making. The consultation is placed first to lower the barrier for hesitant visitors, followed by key procedures. Each card combines outcome-focused copy with close-up imagery, allowing visuals to communicate quality while keeping the content scannable. Users who want more detail can continue to the dedicated Services page.

Portfolio Section

The portfolio is designed to let the work speak for itself. A clean grid of high-quality close-up images provides immediate visual proof of results, with minimal text to keep the focus on the craftsmanship. On mobile, the layout shifts to a single-column gallery, preserving image quality and making details easy to view.

Process Section

The process breaks the experience into three simple steps, helping users understand what to expect before, during, and after the procedure. Clear structure and concise copy reduce uncertainty and make the booking decision feel less intimidating.

About Section

The About section combines a personal introduction with measurable credibility. A professional portrait and key statistics help humanize the brand while reinforcing expertise, giving visitors confidence in the person performing the procedure.

Reviews & Final CTA

Client testimonials provide authentic social proof through real experiences, helping reinforce trust after visitors have explored the site. The final CTA repeats the same visual hierarchy and booking actions introduced in the hero, creating a consistent experience and making it easy for users to take the next step without hesitation.

Avalable for work

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

Yana S.

Avalable for work

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

Yana S.

Avalable for work

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

Yana S.

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